Lucie Wu

Hi and welcome to my little corner of the internet. I am a designer and researcher. My work reaches from digital design to object design to systems design. 

I am especially interested in issues around the climate crisis, transportation, water, and waste.

I am a graduate of urban planning at UCLA. I previously studied human-centered design at the University of Washington.

Currently, I am a Transportation Planner for the City of Kent, WA.
 

︎︎︎ luciew@ucla.edu
DESIGN

Allbirds
 ︎︎︎ Digital Ads
 ︎︎︎ Carbon Neutral

IBM
 ︎︎︎ Shared Visibility Ledger
 ︎︎︎ Hyperledger Fabric
 ︎︎︎ Studio Culture

MISC.

01. Bridge

02. Woodshed

03. Monolid Zine


Digital Ads

I worked with the design and marketing teams at Allbirds to design environmental education and creative ads. The ads are in the form of videos, gifs, or stills. The illustrations were drawn by Toby.




For March Madness, we used team colors in the ads. The green and white themed ad was created for Michigan State.
Lucie Wu
© 2025