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lu wu xu
ON BRAND
  1. cats are the underdog
  2. azn beauty
  3. sustainable shoes
  4. carbon neutral
  5. b-ball

USER EXPERIENCE
  1. supply chain
  2. blockchain
  3. throwaway culture
  4. autonomous cars
  5. studio culture

WOOD WOOD
  1. makeshift bench
  2. timberrrr

BOOK  CLUB FOR ONE
  1. how children learn
  2. a cure for capitalism
Mark

Digital Ads


I work with the digital design team and performance marketing team at Allbirds to design creative ads for Facebook, Instagram, and Pinterest. The ads are in the form of videos, gifs, or stills. The illustrations were drawn by Toby.


For March Madness, we used team colors in the ads. The green and white themed ad was created for Michigan State.
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