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luwuxu.com


VISUAL DESIGN
  1. Cats are the Underdog
  2. Azn Beauty
  3. Sustainable Shoes
  4. Carbon Neutral
  5. B-ball


UX DESIGN
  1. Supply Chain
  2. Blockchain
  3. Throwaway Culture
  4. Autonomous Cars
  5. Studio Culture


[XUAN] LUCIE WU —
  1. Design for cats 
  2. asdfaslkjflssfwerj
Mark

The Coop Logo


I was tasked with designing the logo for an internal website called The Coop for our team at Allbirds. I worked with the senior brand designer who gave feedback and helped me iterate through various logos. 

Drawing on inspiration from the Allbirds logo, I wanted the logo for The Coop to express a sense of fun and quirky through expression of the O’s as eyes or by playing with the loopiness of the word. 




Mockups



Final logo

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