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The Coop Logo


I was tasked with designing the logo for an internal website called The Coop for our team at Allbirds. I worked with the senior brand designer who gave feedback and helped me iterate through various logos. 

Drawing on inspiration from the Allbirds logo, I wanted the logo for The Coop to express a sense of fun and quirky through expression of the O’s as eyes or by playing with the loopiness of the word. 




Mockups



Final logo