Lucie Wu

Hi and welcome to my little corner of the internet. I am a transportation planner with a background in design and research.

I am especially interested in issues around the climate crisis, transportation, food systems, and waste. Other interests include cycling, fiber arts, and Trap-Neuter-Return (TNR) for feral cats.  

I am a graduate of urban planning at UCLA. I previously studied human-centered design at the University of Washington.

Currently, I am a Transportation Planner for the City of Kent, WA.
 

︎︎︎ luciew@ucla.edu
DESIGN

Allbirds
 ︎︎︎ Digital Ads
 ︎︎︎ Carbon Neutral

IBM
 ︎︎︎ Shared Visibility Ledger
 ︎︎︎ Hyperledger Fabric
 ︎︎︎ Studio Culture

MISC.

01. Bridge

02. Woodshed

03. Monolid Zine

The Coop Logo


I was tasked with designing the logo for an internal website called The Coop for our team at Allbirds. I worked with the senior brand designer who gave feedback and helped me iterate through various logos. 

Drawing on inspiration from the Allbirds logo, I wanted the logo for The Coop to express a sense of fun and quirkiness through the expression of the O’s as eyes or by playing with the loopiness of the word. 




Mockups



Final logo
Lucie Wu
© 2025