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ON BRAND
  1. cats are the underdog
  2. azn beauty
  3. sustainable shoes
  4. carbon neutral
  5. b-ball

USER EXPERIENCE
  1. supply chain
  2. blockchain
  3. throwaway culture
  4. autonomous cars
  5. studio culture

WOOD WOOD
  1. makeshift bench
  2. timberrrr

BOOK  CLUB FOR ONE
  1. how children learn
  2. a cure for capitalism
Mark

The Coop Logo


I was tasked with designing the logo for an internal website called The Coop for our team at Allbirds. I worked with the senior brand designer who gave feedback and helped me iterate through various logos. 

Drawing on inspiration from the Allbirds logo, I wanted the logo for The Coop to express a sense of fun and quirky through expression of the O’s as eyes or by playing with the loopiness of the word. 




Mockups



Final logo
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