Lucie Wu

Hi and welcome to my little corner of the internet. I am a designer and researcher. My work reaches from digital design to object design to systems design. 

I am especially interested in issues around the climate crisis, transportation, water, and waste.

I am a graduate of urban planning at UCLA. I previously studied human-centered design at the University of Washington.

Currently, I am a Transportation Planner for the City of Kent, WA.
 

︎︎︎ luciew@ucla.edu
DESIGN

Allbirds
 ︎︎︎ Digital Ads
 ︎︎︎ Carbon Neutral

IBM
 ︎︎︎ Shared Visibility Ledger
 ︎︎︎ Hyperledger Fabric
 ︎︎︎ Studio Culture

MISC.

01. Bridge

02. Woodshed

03. Monolid Zine

oh, hello friend


New website design for oh, hello friend’s e-commerce shop and blog in 2014. This was during my time as a freelance web developer and designer. My role for this project involved front-end web development and some UX design, while collaborating with a visual designer. Usability tests of the shop were conducted with customers and fans of the blog.

The entire design of the website was coded by scratch, without the use of a template on the WordPress platform. HTML, CSS, and PHP were the main code used. Two separate designs were created for the shop and the blog. I also added a shop function for both retail and wholesale orders. Wholesalers were given access to a login with wholesale prices. There were two separate search functions, one for products and one for the blog.

All in all, a behemoth of a project with my very first client! I learned so much and this experience taught me how to better project manage, code, and design.

Check out the code on Github.


Homepage



    Shop contact page


Checkout page



Blog page high-fidelity wireframe



Recruiting people to help us usability test the shop!
Lucie Wu
© 2025